Resources Real Estate Utilizes Exclusive New Technologies to Showcase its Properties

Posted by Jane Robinson — September 21, 2017

1506024690RUMSON, NJ - Resources Real Estate announced its collaboration with two technology companies, allowing the firm to use innovative, enhanced methods to market its properties to potential buyers and bring the remote property buying experience to a whole new level.

The first technology comes from Matterport, a Virtual-Reality (VR) company that makes real estate property listings come alive by offering 3-D walkthroughs. Matterport supplies a dimensionally accurate model of the space, exactly how the human eye would see it.

Mary Lynn Hughes Testing MatterportResources Real Estate is currently using this Virtual Reality technology for listings at 41 Marlpit Pl in Middletown, and 45 River Avenue and 24 Gull Point Rd, both in Monmouth Beach. Using 360-degree photography, this VR technology allows people to get “inside” the space, as well as see floor plans and a ‘dollhouse’ view of the homes. The listings can be viewed remotely by wearing VR goggles or by logging into the property websites.

“People who are looking to buy a house appreciate the ability to truly experience the space by walking through it remotely,” said Tammy Brindise, listing agent for the Gull Point Road listing. “It’s one thing to see photos, but to be able to virtually walk through the property is incredible. One has to experience it to understand it. Resources Real Estate is, once again, offering innovative ways to market our properties. As an agent, it’s extremely satisfying, and my clients love it. 

“As a luxury firm, we cater to many international and out-of-area buyers, as well as high net-worth individuals whose schedules may not allow for extensive property hunting,” said Carolynn Ozar-Diakon, Senior Partner and Broker for Resources Real Estate. “Using VR technology allows us to offer a higher level of customer service to both buyers and sellers by allowing more convenience and speedier results. It ensures that in-person showings are more productive because their first visit via the VR experience is so true to life.”

The company’s second innovation takes the virtual experience to another level entirely. Created with Mythic VR, it allows users to experience a completely immersive, computer-generated 3D model of a property that does not yet physically exist. With this technology, located in the company’s Monmouth Beach sales office, a user’s movements are tracked and reflected in 3D space. Not only may the user see the space but with a handheld controller they may also alter it: change flooring or wall color, select an alternate countertop or cabinetry, and more. Resources Real Estate has been using this technology to showcase Sunset Villas in Long Branch and is planning on implementing it on some other projects in development.

“The physical model built for Sunset Villas was quickly sold and we needed a way to show prospective buyers what the units that were yet to be built would look like,” said listing agent Helen George. “With this tool people are able to not only virtually walk through all levels of the place, but also see their future views. No more standing on a pile of dirt! This VR experience is like no other!”

“We are excited to be the exclusive brokerage with this technology in central New Jersey,” said Thomas McCormack, Managing Partner and Broker at Resources Real Estate. “We have always embraced technology and we believe that innovation has been key to our growth and clearly sets us apart from our competition. These tools enable us to better serve both our luxury clientele as well as our developer partners and we are likely going to use them for commercial development in the future. And VR is actually a lot of fun! We really enjoy it.”

Resources Real Estate showcases their Virtual Reality technologies at their Monmouth Beach office. Please call 732-212-0440 to schedule an appointment or for more information on accessing remotely.

About Resources Real Estate

Resources Real Estate is an award-winning Monmouth County, NJ full-service independent residential brokerage firm, with four offices and a team of more than 95 sales and support personnel. It has been included in Inc. Magazine’s list of the fastest-growing privately owned companies in the U.S. -- the Inc. 5000 -- as well as the NJ Biz 250 of the top private companies in New Jersey. It has been recognized by Who’s Who in Luxury Real Estate for its innovative and superior marketing. Resources Real Estate was opened by Carolynn Diakon in 2000. Thomas McCormack has been with the company since 2002, and joined Diakon as a partner in 2010. Resources Real Estate locations are: 36 Beach Rd. in Monmouth Beach, NJ, 112 River Rd. in Rumson, NJ, 4A W. Front St. in Red Bank, NJ, and 65 First Ave. in Atlantic Highlands, NJ.

For more information, call (732) 212-0440 or visit

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