Rosie O’Donnell Purchases $5M Casey Key Home, Biggest Sale on Island This Year – Courtesy of Twitter

Posted by Jennifer McGuire — October 15, 2013

1381877155SARASOTA, FL – TV personality Rosie O’Donnell has purchased a $5 million beachfront Casey Key property, thanks to a social-media savvy real estate agent who connected with the celebrity on Twitter. Coldwell Banker Residential Real Estate sales associate Jill Friedman, who works with Kevin Vale as the Friedman/Vale Team in the Sarasota Downtown office, met O’Donnell through a series of strategic tweets about Sarasota, resulting in a new record for the highest priced Casey Key home of 2013.


Friedman met O’Donnell through social media, via Twitter after noticing a post O’Donnell made about searching for a difficult-to-find car to purchase. Friedman responded that her brother, who is in the automobile business, could help her. During their first phone conversation, O’Donnell also mentioned that she was possibly looking for a Florida retreat for her family. Friedman invited O’Donnell to visit Sarasota. A few weeks later O’Donnell called and scheduled a visit. Friedman and Vale not only arranged private home tours but also felt it was very important that Rosie and her wife Michelle fall in love with the Sarasota area and all it has to offer. Within five days, they were able to find her and her family the perfect beachfront retreat.

“Kevin and I really enjoyed meeting and working with Rosie and Michelle,” said Jill Friedman. “We’re so happy that we were able to introduce the Sarasota area, its love of the arts, easy lifestyle and magnificent beaches, to Rosie and her family!”

About Coldwell Banker Residential Real Estate

Coldwell Banker Residential Real Estate is a leading full-service residential real estate company with more than 80 offices and 4,900 sales associates serving the communities of Central Florida, Palm Beach, Southeast Florida, Southwest Florida and Tampa Bay. Worldwide, the Coldwell Banker network includes 3,100 offices with over 82,000 sales associates spanning more than 50 countries. Every day, Coldwell Banker Residential Real Estate properties are exposed to 16 million buyers on more than 575 high-traffic websites. For more information or to view local listings, visit To learn more about a career in real estate with Coldwell Banker, visit Coldwell Banker Residential Real Estate is a subsidiary of NRT LLC, the nation’s largest residential real estate brokerage company.

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