Zephyr Real Estate Launches Revitalized Brand
Posted by Melody J Foster — September 16, 2013
SAN FRANCISCO, CA – Zephyr Real Estate has announced the launch of its updated brand. From website to signage, from letterhead to logo, Zephyr Real Estate is proud to present its new look to San Francisco.
Over the past five years, Zephyr Real Estate has more than doubled its luxury real estate sales. Luxury properties now comprise over one-third of its total closed transactions. The revitalization to the brand, website and all materials is a reflection of Zephyr’s sophisticated clientele.
The refined brand communicates the value of the Zephyr offering and distinguishes Zephyr from the competition, as well as its competence in turning savvy, informed Bay Area urbanites into successful homeowners, investors and sellers. Zephyr is committed to achieving immediate results as well as long-lasting and continued success for its clients.
The new advertising campaign further demonstrates the core strengths of Zephyr: local, connected, current, authentic, smart, urban, strategic and proactive. The ads portray real local people, rather than professional models or stock photography, to better represent San Francisco’s diverse and market-savvy populace.
The reinvigorated brand is also a symbol of internal enhancements as well. The Zephyr culture, which has always been progressive and innovative, is refreshing its commitment to excellence, service and results.
“The Zephyr team is dedicated to achieving success for all our clients, colleagues and agents, and we are pleased to demonstrate that commitment,” commented Randall Kostick, Chief Operating Officer of Zephyr. “With today’s competitive and complex market, Zephyr is indeed your local specialist, and we reflect that with our updated branding.”
To accomplish all this, Zephyr engaged the services of HDSF, a local firm specializing in presenting brand activation. Before even embarking on design updates, the process began with a comprehensive assessment of the existing materials, the core competencies of the company, and the competitive marketplace.
“It was a lengthy and deliberative process. We engaged HDSF because they are unparalleled in their field. Drawing on the strengths of their team, our partners, and a core group of our agents for feedback at critical points helped us achieve an end result that we feel propels us far ahead of the competition,” stated Melody Foster, Director of Marketing and Web Development, who spearheaded the project at Zephyr.
Sue Hutner, Principal of HDSF, had this to say about working with Zephyr: "We’ve been impressed with leadership, marketing and the agents we’ve met – their openness to new ideas, decision-making abilities and overall team orientation."
About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco's largest independent real estate firm with $1.5 billion in gross sales in 2012 and a current roster of more than 200 full-time agents. In 2010, Zephyr launched its new website, which has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who's Who in Luxury Real Estate; and the local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six strategically located offices in San Francisco, a business center in Marin County, and serves a large customer base throughout the San Francisco Bay Area. For more information, visit http://www.zephyrsf.com.