Long Realty Launches New Social Media Platform to Help Agents Connect

Posted by Theo Serrano — October 5, 2009

(TUCSON, Ariz.)Long Realty has launched a revolutionary new agent-to-agent social media networking platform called Long Connects that enables their agents to connect to other Long Realty professionals in a safe, online environment. This is yet another way Long Realty is taking the industry lead to help their real estate professionals work smarter and more efficiently to provide the highest level of service.

Long Realty is one of the first real estate companies in the country to implement this type of internal social media platform. It is an entirely new way for their agents to interact, network, and get business done. By implementing this new online agent community, Long Realty is setting the technological standard to help further extend the reach of their agents.

Agents can network with each other and share information more efficiently to help match buyers and sellers. Long Realty agents can also use this new platform to learn from each other and from the company by keeping one another up to date with the latest industry developments, newest marketing and technology trends, and best business practices.

“Long Realty is constantly investing in our over 1,200 sales associates by providing them the tools and systems to grow their business and save time,” says Rosey Koberlein, CEO of the Long Companies. “Long Connects uses the latest Web 2.0 technology to empower our team of real estate professionals to provide the best service possible while increasing their knowledge and level of productivity.”

“Long Connects uses a powerful social media technology suite in a secure intranet environment to connect our sales associates, Core Services teams and employees,” states Kevin Kaplan, Vice President of Marketing and Technology for Long Companies. “Online forums, media galleries, micro blogging and community groups are just a few of the features that connect our professionals with each other in an online community focused on real estate business dialogue. While much of the real estate industry is still trying to understand social media, Long has made the progressive leap to integrate social media into our everyday business practice.”


Long Connects will enable Long Realty agents to develop their professional relationships, hone their real estate skills and grow their businesses into a highly efficient and effective business model that could help change the future of real estate.

About Long Companies

Long Companies is comprised of Long Realty Company, Long Mortgage Company, Long Title Agency and Long Insurance Group – all working together to create a full range of real estate services and products. Based in Tucson, Long Realty Company is the leading real estate brokerage company operating in the southern Arizona. It offers an unparalleled level of award-winning residential and commercial real estate services through a network of more than 1,200 licensed real estate associates in more than 33 offices, including 18 affiliate realty and property management companiesthat are independently owned and operated throughout Arizona and into Mexico. Long Realty Company, a part of HomeServices of America, a Berkshire Hathaway affiliate, has been helping generations of Arizonans achieve their dreams of homeownership since 1926. www.longrealty.com

Note: The latest releases and announcements for Long Companies can be found in the Long Realty Newsroom available at www.LongRealtyNewsroom.com.

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