Beacham & Company Launches Redesigned Website
Posted by — June 2, 2009
Beacham & Company, Realtors® recently redesigned the firm’s website, relying heavily on feedback from Beacham & Company agents and their clients.
The new website features a cleaner, less text-heavy look and a preponderance of the company’s trademark periwinkle blue, which has become an integral part of the company branding. The result is a cleaner look that is more user-friendly and makes the site easier to navigate.
The new design also gives more weight to the company’s magazine, The Beacham Series, which is a core component of the company’s image and marketing. The current cover of the magazine is prominently featured on the homepage and the entire publication is now available for viewing online.
Glennis Beacham, founder of Beacham & Company, said the website has been an integral part of the company’s success during the firm’s first two years, but it was time for a change.
“When we introduced the original website, it was cutting edge,” Beacham said. “Internet sites don’t have a very long shelf life though, and we saw ways that we could improve upon the original website.”
“We are proud of the finished product. We had a number of current home buyers test the site, and they told us that it’s the cleanest, easiest to use website in the marketplace.”
Beacham.com is consistently ranked among the top web sites in major search engines like Google and Yahoo for such terms as “Atlanta real estate companies,” “Atlanta luxury real estate,” and “Buckhead real estate.” The website is linked to some of the websites with the most traffic in the world including luxuryrealestate.com, thenewyorktimes.com, and thewallstreetjournal.com. The site draws visitors from more than 50 countries worldwide.