History Repeats Itself: Chase Mizell with Atlanta Fine Homes Sotheby’s International Realty Sells Buckhead Estate in 2016 and 2020, Sets Record at $15 Million
Posted by Ashley Morris — June 2, 2020
ATLANTA, GA - The estate at 4110 Paces Ferry Road closed for a record-setting $15,000,000, cementing its spot in history as both the first and second most expensive residential home sale in Atlanta. The home, built in 2007 and nestled on 17± private acres bordering the Chattahoochee River, features an unrivaled amenity package. Along with presidential-level security protocols, the estate features seven bedrooms, nine full bathrooms and five half bathrooms. Chase Mizell with Atlanta Fine Homes Sotheby’s International Realty represented the seller in the transaction.
With more than 1.43 million views on the most popular real estate and media sites worldwide, Mizell was confident that despite the small buyer pool, with the right timing and marketing plan, he could sell 4110 Paces Ferry Road for the second time. The video again played an important role, counting nearly 3.4 million times on the Atlanta Fine Homes Sotheby’s International Realty, Sotheby’s International Realty and VSI Group YouTube channels alone – not to mention countless other sites who posted the video for curious real estate lovers. Longer than a traditional real estate video, the five-minute video captivates and delights, transporting the viewer to the 35,000± square-foot estate. Exuding a warmth that is hard to create in an estate of this size, the video highlights the home’s most incredible features.
Marketed as “Atlanta’s Most Spectacular Gated Estate,” the carefully curated collection of photography, videography and marketing materials resulted in unique and complimentary local, national and international marketing exposure. Careful research and timing, tireless networking, consideration of unique marketing opportunities and decisive, meaningful conversations with professional videographers, photographers, marketing professionals and PR specialists contributed to Mizell’s successful representation of the seller. The one thing he – nor they – ever anticipated – going under contract during the midst of a pandemic.
4110 Paces Ferry Road first sold in April 2016, with Mizell brokering the transaction. According to the First Multiple Listing Service, the next highest single-family residential sale in Atlanta’s history was a Buckhead estate that sold for $11,350,000 in 2019.
Lisa Robinson with Engel & Volkers Atlanta represented the buyer.
At Atlanta Fine Homes Sotheby's International Realty, we value the privacy of our clients, and therefore choose not to disclose information pertaining to the buyer or seller.
Atlanta Fine Homes Sotheby’s International Realty
Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 and serves as the exclusive Sotheby’s International Realty affiliate in Metro Atlanta, building upon the 276-year foundation and heritage of Sotheby’s auction house. The company has offices in Buckhead, Cobb, Intown and North Atlanta. Learn more at atlantafinehomes.com
Chase Mizell at 770.289.2780 or firstname.lastname@example.org