An App Designed to Mirror the In-Person Home Tour Experience
May 13, 2020
Courtesy of Michael Worthington of BrightDoor
RALEIGH, NC - When we were developing the HomeRover app, we knew that we had to make it just as functional for real estate agents as it is for house hunters. After all, as the real estate agent, you’re the homebuyer’s advocate and with them every step of the way.
But, before that can happen, real estate agents have to find new leads. And while some clients are coming in through traditional methods, like referrals, as the world gets more digital, so must agents. More and more, house hunters are moving to more modern methods of looking for and purchasing homes. Here are some stats we’ve found on the subject:
- 73% of people are using their mobile devices during the house-hunting process to find homes that look interesting to them.
- 70% of people can distinguish between mass-marketed content and would prefer a more personalized experience from their potential real estate agent.
- 35% of house hunters purchase their homes, sight-unseen, for a variety of reasons.
Given this information, real estate agents have a couple of avenues they can explore in order to access this demographic of house hunters. The easiest way of doing so is to meet them where they are: their smartphones. There are countless ways of doing that, including having an active social media presence, creating a user-friendly website, and cultivating a robust online presence.
Another vital, and oftentimes overlooked approach that can help real estate agents engage with digital clients is to offer live, remote video home tours that house hunters can interact with in real-time. Agents have been hosting live video tours with off-the-shelf tools, like FaceTime and Skype, for years, especially for remote clientele, but extending that service to a broader scope of house hunters can truly set them apart.
But, we know that previous live video home tour methods, like off-the-shelf tools and pre-built virtual tours, aren’t cut out for this service offering. So, our team was tasked with creating a better, more sustainable, tool for real estate agents to use. And we think HomeRover is that solution.
HomeRover allows real estate agents to rise above the competition by tapping into the subset of potential clients who are looking for an easier, more efficient way of looking for homes. This one app lets real estate agents host live, real-time tours to give their clients a first-hand look at properties they may be interested in. Additionally, because they are catering more effectively to their clients, agents can build stronger relationships with them, which will only make the house-hunting process easier.
Along with those benefits, HomeRover allows real estate agents to:
- Acquire New Leads at a Lower Cost
- Have Easy Communication with Clients Pre-Tour
- Pinpoint Homes More Easily in Supported Markets with MLS Integration
- Personalize the Home Tour Experience for Each House Hunter
- Make High-Quality Home Tours Available for Other House Hunters to View
With HomeRover, real estate agents can now optimize their time and be an even better resource to their clients. The best part is that this service is extremely affordable to real estate agents who wish to host remote home tours. Just think – for the price of a cup of coffee ($4.99 to be exact!), real estate agents can unlock an entirely new world of real estate.
So, if you’re interested, try HomeRover today and discover the HomeRover difference for yourself. It’s free to download from the Apple App Store and Google Play. To learn even more about how HomeRover can help your business, please visit our Real Estate Agents page!